1. I'll identify your most profitable segment(s) and value proposition(s)

I'll define your ideal customer profile criteria and the most profitable segments within it. Afterward, we'll agree which ones to prioritize for building targeted campaigns. I'll research which media they are most active in on and create a value proposition statement that outlines your key benefits and points of difference.

2. I'll build your prospects database

I'll use various data sources to build a list of companies that fit your target segment criteria. I'll then identify the names and contact info of all the key people that make up the buying committee in those companies. This database becomes a key business asset you can leverage for years to come.

3. I'll create your full-funnel segmented campaign(s)

I'll produce a marketing & sales campaign plan that takes all the target accounts and contacts through the buying journey - from unaware to won customer and loyal advocate. The plan will utilize marketing methods and channels where your budget is exclusively focused on your target accounts. We'll craft compelling case studies and resources that explain how you solve the big pain points better than your competitors. I can provide copywriting and hands-on campaign execution support or work alongside your existing team.

4. I'll track, optimize and plan your next moves

I'll provide you with real-time views on which accounts are engaged and ready for outbound sales outreach and those that have made demo/sales conversation requests. I'll review performance of each marketing channel and messages to identify areas for optimization. We then take the learnings from one campaign to propose new opportunities and ideas.